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Job Title Company Location Workplace Type Job Description Growth Leader – Digital Transition Baker Hughes Austin, TX Hybrid. Do you enjoy supporting strategic growth objectives?Are you passionate about NDT technology development and solutions?Join the Team!Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built…
My Product Marketing Experience (Summarized)
This is a summary of my thoughts and experience with product marketing. A deeper dive into each of these points is published here. A product marketer deeply understands a product and the problem it solves for a specific group of people, and translates that understanding to positioning, messaging, and channel experiments. It runs in a…
My Product Marketing Experience
As the first hire (or first marketing hire) at multiple early-stage startups, I established and built from scratch: ICP and market understanding Product positioning and messaging Marketing channels Conversion funnels Go-to-market motions Attribution CAC and payback management Lifecycle marketing motions Teams (marketing teams directly, and supporting sales, product, and CS teams) The throughline that connects…
